Send email campaigns and automate follow‑ups as you grow.
Mailchimp Essentials helps small businesses send professional email campaigns using pre‑built templates, drag‑and‑drop editing, and simple automations. List‑based pricing and tools like A/B testing and basic segmentation make it an accessible way to start nurturing subscribers. **Key Features:** • Email templates and drag‑and‑drop editor • Basic automation workflows and drip campaigns • Audience segmentation and tags • A/B testing on subject lines and content • Forms and landing pages included
