Run search, display, and video ads across Google’s network.
3 months ago
When you know what you're doing, Google Ads delivers the best ROI of any channel. The targeting options are unmatched. However, the interface is a complex beast, and if you have a problem, good luck getting a human on the phone. You're at the mercy of their automated system, which can be unforgiving.
5 months ago
Despite all its flaws, there is no other platform where you can dial up your spend and get such a predictable stream of high-intent leads. Performance Max campaigns, once you feed them enough data, are incredibly powerful. It has a steep learning curve, but mastering it is a core business skill.
11 months ago
Be very careful of the 'Apply All' button on Google's recommendations. They are designed to make you spend more money, not improve your ROI. They'll suggest broad match keywords and automated bidding strategies that burn through your budget in hours. It feels like the fox is guarding the henhouse.
