Michael Ford

For TikTok and Reels, CapCut Desktop is king. The auto-captions feature is incredibly accurate and saves me hours of manual typing. The built-in effects, transitions, and trending audio library make editing fun. It's surprisingly powerful for a 'free' tool (though Pro is worth it for the extra effects).

I woke up with a sinus infection and used Oscar's Virtual Urgent Care. I was on a video call with a doctor in 15 minutes and had a prescription at my pharmacy an hour later. Cost me $0 with my plan. That convenience alone makes me stay. The app makes tracking my deductible very clear.

Semrush is a great all-rounder. However, for pure backlink analysis, I find Ahrefs' index to be larger and more up-to-date. Semrush seems to take longer to discover new links. For keyword research and on-page SEO audits, Semrush is excellent. But if backlinks are your main focus, Ahrefs still has the edge.

There are incredible assets on Elements, but also a fair amount of filler. Previewing and filtering for the very best items takes time. For logos and UX/UI kits, I often prefer niche marketplaces. For general creative assets and B-roll, it’s solid.

As a recruiter, LinkedIn Recruiter is our primary sourcing tool. The search filters are incredibly powerful, and you have access to almost the entire professional world. However, it's extremely expensive, and the price seems to go up every year. It's a cost of doing business, but it's a big one.

For business emails, it's great. For creative writing, it's terrible. It constantly tries to 'fix' intentional sentence fragments or unique phrasing, trying to homogenize my writing style. I have to turn it off when I'm working on a novel. The free version is good enough for most people.