Understand how people find and use your website.
Google Analytics collects page views, events, and conversion data so teams can understand where visitors come from and what they do on-site. Dashboards, funnels, and attribution reports help marketers and product teams make data-informed decisions about content, UX, and campaigns. **Key Features:** • Event- and pageview-based tracking • Audience, acquisition, and behavior reports • Goals, funnels, and conversion tracking • Integration with Google Ads and Search Console • APIs and BigQuery export for advanced analysis
